New research reveals the most popular rides at Walt Disney World, with Splash Mountain taking the top spot.

The June 2023 research, conducted by our Disney travel planning experts here at MagicGuides, examined every ride from all four theme parks at Walt Disney World Resort, Orlando – Magic Kingdom Park, Epcot, Disney’s Animal Kingdom, and Disney’s Hollywood Studios – based on three key factors: Instagram hashtags, Tripadvisor ratings and average monthly Google search volume for each ride. These factors were combined in an index to give each ride a total score to discover the most popular rides at Disney World.

Top Three Most Popular Rides

The study revealed that Magic Kingdom’s Splash Mountain takes the top spot as the most popular ride at Walt Disney World. The beloved log flume ride has always been a favorite among fans and receives an average of 205,193 monthly searches, 323,813 Instagram hashtags, and a high rating of 4.5 out of 5 on Tripadvisor. Interestingly, Splash Mountain ranks as the most popular attraction despite being currently closed while undergoing a major re-imagining to Tiana’s Bayou Adventure, inspired by Disney’s The Princess and the Frog.

The Twilight Zone Tower of Terror ranks as the second most popular ride. Located in Disney’s Hollywood Studios, Tower of Terror is a thrilling drop tower ride with a haunted hotel theme inspired by the classic TV series. The spooky ride has the highest number of hashtags out of any ride on Instagram, with 465,274 hashtags, a 4.5 out of 5 rating on Tripadvisor, and receives an average of 75,943 monthly searches in America.

The research revealed that the thrilling indoor roller coaster Space Mountain ranks as America’s third favorite ride. Space Mountain is the second most Googled Disney World ride in America, receiving 128,593 average monthly searches, and has the fourth highest number of Instagram hashtags in the ranking, with 128,593 hashtags. Opening in 1975 in the Magic Kingdom, Space Mountain’s popularity has stood the test of time, as it is also the oldest operating rollercoaster in Florida.

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Rounding Out the Top Ten

‘It’s a Small World’ places next in the ranking, in fourth place. Over 250 million people have ridden the ‘It’s a Small World’ attraction at Magic Kingdom, the gentle boat ride that showcases different cultures from around the world. The ride receives an average of 49,558 monthly searches and has 352,796 hashtags on Instagram.

Star Wars: Rise of the Resistance ranks as the fifth most popular ride at Disney World. As the newest ride to feature in the top 10, the ride opened in 2019 in Disney’s Hollywood Studios as part of Star Wars: Galaxy’s Edge, which covers 14 acres. Rise of the Resistance receives 84,218 Google searches a month in America, the third highest number of searches for any ride, and has 130,677 Instagram hashtags.

The study revealed that Animal Kingdom’s Expedition Everest is the sixth most popular ride. The almost 200-foot-tall rollercoaster is the only ride from the top 10 to have a 5 out of 5 rating on Tripadvisor and one of only three rides in the top 15 to have this rating too, along with Rock ‘n’ Roller Coaster Starring Aerosmith and Avatar Flight of Passage.

The top 10 most popular rides at Walt Disney World are rounded out by Haunted Mansion, ranking in seventh place, followed by Big Thunder Mountain, Star Tours, and Jungle Cruise in eighth, ninth, and tenth, respectively.

The research revealed that Magic Kingdom, the oldest and most-recognized area of Walt Disney World, was the clear leader of popular rides, with six out of the top 10 most beloved rides located at the Magic Kingdom Park, and seven out of the top 15.

With an average annual attendance of more than 58 million visitors, Walt Disney World is the most visited vacation resort in the world. With four theme parks, two water parks, incredible dining, shopping, entertainment, and more, planning the ultimate Disney World vacation can be overwhelming.

However, these key findings provide valuable insight into which rides to prioritize while planning your next Walt Disney World vacation, so you don’t miss out on any marvelous attractions. Splash Mountain has been a favorite among fans for many years, so it will be interesting to see if the ride still holds the top spot once it reopens as Tiana’s Bayou Adventure in Summer 2024.

The Data: Top 15 Most Popular Rides at Walt Disney World

Here’s the data behind our study:

Rank Ride Average monthly search volume Instagram hashtags Tripadvisor ratings (/5) Total score 
Splash Mountain 205,193  323,813  4.5 26.0  
The Twilight Zone Tower of Terror 75,943   465,274  4.5 22.7  
Space Mountain 128,593   310,235  4.5 21.9  
It's a Small World 49,558   352,796  18.0  
Star Wars: Rise of the Resistance 84,218   130,677  14.9  
Expedition Everest 26,949   113,036  13.7  
Haunted Mansion 50,643   102,617  4.5 13.7  
Big Thunder Mountain 31,870   134,382  4.5 13.4  
Star Tours 15,546   160,684  4.5 13.2  
10 Jungle Cruise 15,893   204,546  13.2  
11 Rock 'n' Roller Coaster Starring Aerosmith 41,480   49,677  13.1  
12 Avatar Flight of Passage 33,939   49,291  12.7  
13 TRON Lightcycle / Run 60,949   8,455  4.5 12.2  
14 Toy Story Mania 10,978   120,927  4.5 12.1  
15 Soarin’ Around the World 21,895   70,365  4.5 11.6 

The Most Popular Rides in Every State

The research also revealed each state’s top three favorite rides at Walt Disney World. Splash Mountain is the number one favorite attraction in 49 states, except for Florida. Interestingly, Splash Mountain does not rank as one of Florida’s top three favorite rides, and instead the new Guardians of the Galaxy: Cosmic Rewind ride takes Florida’s top spot. Located in Epcot, this new thrill ride takes you on an intergalactic chase through time and space alongside Marvel’s Guardians of the Galaxy.

State #1#2#3
Alabama Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Alaska Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Arizona Splash Mountain Space Mountain It's a Small World 
Arkansas Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
California Splash Mountain Space Mountain Star Wars: Rise of the Resistance 
Colorado Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Connecticut Splash Mountain Space Mountain TRON Lightcycle / Run 
Delaware Splash Mountain TRON Lightcycle / Run The Twilight Zone Tower of Terror 
Florida Guardians of the Galaxy Cosmic Rewind Space Mountain Star Wars: Rise of the Resistance 
Georgia Splash Mountain Space Mountain TRON Lightcycle / Run 
Hawaii Splash Mountain Space Mountain It's a Small World 
Idaho Splash Mountain Space Mountain TRON Lightcycle / Run 
Illinois Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Indiana Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Iowa Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Kansas Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Kentucky Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Louisiana Splash Mountain The Twilight Zone Tower of Terror TRON Lightcycle / Run 
Maine Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Maryland Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Massachusetts Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Michigan Splash Mountain Smugglers Run Space Mountain 
Minnesota Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Mississippi Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Missouri Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Montana Splash Mountain It's a Small World Space Mountain 
Nebraska Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Nevada Splash Mountain Space Mountain It's a Small World 
New Hampshire Splash Mountain The Twilight Zone Tower of Terror TRON Lightcycle / Run 
New Jersey Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
New Mexico Splash Mountain It's a Small World Space Mountain 
New York Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
North Carolina Splash Mountain Space Mountain TRON Lightcycle / Run 
North Dakota Splash Mountain It's a Small World The Twilight Zone Tower of Terror 
Ohio Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Oklahoma Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Oregon Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Pennsylvania Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Rhode Island Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
South Carolina Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
South Dakota Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Tennessee Splash Mountain TRON Lightcycle / Run The Twilight Zone Tower of Terror 
Texas Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Utah Splash Mountain TRON Lightcycle / Run The Twilight Zone Tower of Terror 
Vermont Splash Mountain The Twilight Zone Tower of Terror TRON Lightcycle / Run 
Virginia Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Washington Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
West Virginia Splash Mountain The Twilight Zone Tower of Terror Space Mountain 
Wisconsin Splash Mountain Space Mountain The Twilight Zone Tower of Terror 
Wyoming Splash Mountain TRON Lightcycle / Run The Twilight Zone Tower of Terror 

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